Sunday, November 21, 2010

Harry Potter’s Emma Watson….and fashion with a true purpose

I’m certainly not one who stayed up til all hours this weekend to catch the premiere of the new Harry Potter flick but you can’t escape the wizardly buzz!

I felt given the premiere of Harry Potter and the Deathly Hallows, it would be appropriate to give a shout out to Emma Watson.

She has brought a huge amount of attention to Fair Trade and doing away with factory slums and sweatshops. She’s helped be a voice to People Tree an awesome company that is a pioneer of Fair Trade fashions. People Tree proves “that it is possible to wear stylish, exciting and affordable fashion, at the same time as respecting people and planet.”

Check out the Youth Collection, endorsed by Emma. It’s easy, buy some cool clothes and know that it’s helping people in impoverished communities build a better life.

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